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VivaFresh is an online platform offering fresh produce and organic groceries to customers in Kosovo. Despite having a great product selection, their website wasn’t attracting enough organic traffic, limiting their ability to reach potential customers. The project focused solely on SEO optimization to improve their online visibility and increase website traffic.
Low Organic Visibility: VivaFresh’s website wasn’t ranking well for important keywords such as “fresh produce in Kosovo” and “organic grocery delivery.”
Limited Traffic: The site was not generating sufficient organic traffic, impacting sales and brand awareness.
Underperforming Product Pages: Product and category pages were not optimized to rank for relevant search queries, resulting in low visibility in search engine results.
We were tasked with optimizing the SEO of VivaFresh’s existing website to improve search engine rankings, increase organic traffic, and drive more sales.
Keyword Research: We conducted extensive research to identify high-value keywords related to fresh produce and grocery services in Kosovo, such as:
“fresh produce Kosovo”
“organic grocery delivery”
“buy fresh vegetables online”
On-Page SEO:
Optimized product pages with relevant keywords, meta tags, product descriptions, and alt texts.
Improved internal linking structure for better crawlability and user navigation.
Updated header tags (H1, H2) to reflect targeted keywords.
Local SEO: Focused on local search optimization, ensuring that the website was discoverable for users searching for fresh produce and groceries in Kosovo.
Optimized the Google My Business profile and other local directory listings.
Incorporated geo-targeted keywords into content to enhance local visibility.
Content Strategy: Created blog posts around popular topics such as healthy eating, organic food benefits, and seasonal recipes, which helped attract more organic traffic and improve engagement.
Technical SEO:
Enhanced website speed to reduce bounce rates and improve user experience.
Ensured the website was mobile-friendly, as a large portion of traffic came from mobile devices.
Fixed crawl errors and updated the sitemap to ensure better indexation by search engines.
Increased Organic Traffic: After implementing SEO strategies, VivaFresh saw an 198% increase in organic traffic within 4 months.
Improved Keyword Rankings: Targeted keywords such as “organic grocery delivery in Kosovo” moved up to the first page of Google search results, resulting in more visibility for the business.
Higher Engagement: With optimized product pages and improved content, users spent more time on the site, leading to a 41% reduction in bounce rates.
Improved Local Visibility: Local SEO efforts helped the business rank for location-specific queries, attracting customers in Kosovo who were actively searching for fresh produce.
This project demonstrates how targeted SEO efforts can significantly improve a business’s online visibility, even when the website’s design and functionality are already established. By focusing on keyword optimization, local SEO, and content development, we were able to drive substantial improvements in organic traffic and visibility for VivaFresh.
VivaFresh (Fresh Produce and Grocery E-commerce)
Xhevdet Rexhepi
Website, Grocery E-commerce)
SEO Optimization, Organic Traffic Growth, E-commerce SEO, Fresh Produce
7 july, 2024
Ongoing
$2,000 - $5,000 depending on ongoing optimization efforts
About IBG Boost
At IBG Boost, we specialize in helping businesses succeed online through innovative digital marketing solutions. Our team of experts focuses on SEO, paid ads, social media, and web development to drive measurable results. We prioritize your success by tailoring strategies to your unique needs and ensuring your brand stands out in the competitive digital landscape. With a client-first approach and a commitment to excellence, we’re here to help your business grow and thrive in the digital world. Let’s build your digital future together!
