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BigDay is a premium event planning service specializing in weddings, corporate events, and other major celebrations. The company needed help enhancing its digital presence to attract more clients, particularly in a highly competitive event planning market. Our goal was to improve BigDay’s SEO, boost organic traffic, and optimize the website for better user experience.
Low Online Visibility: Despite offering high-quality services, BigDay’s website wasn’t ranking well for relevant event planning and wedding-related keywords.
Minimal Organic Traffic: The website had limited visibility in search engines, resulting in fewer inquiries and leads from search results.
Technical Issues: The website faced issues related to slow load times, poor mobile optimization, and outdated content, which affected both SEO performance and user experience.
We were tasked with optimizing BigDay’s SEO and enhancing their website to drive more organic traffic and generate more leads for the business.
On-Page SEO: We conducted thorough keyword research for the event planning industry and optimized BigDay’s website content, headings, meta descriptions, and images.
Content Strategy: We developed blog posts and landing pages centered around targeted keywords, including “wedding planning,” “corporate event management,” and “destination weddings.”
Technical SEO Fixes: We addressed technical issues such as improving site speed, optimizing mobile responsiveness, and fixing broken links.
Link Building: We initiated a strategic backlink campaign to improve BigDay’s domain authority and enhance their online presence.
•Increased Organic Traffic: Within 3 months, BigDay experienced a 275% increase in organic traffic, resulting in more inquiries and bookings.
•Improved Keyword Rankings: The website’s key target keywords moved to the first page of Google, with specific phrases like “wedding planners in New York” ranking in the top 3 positions.
•Enhanced User Experience: Website load times decreased by 42%, and mobile responsiveness was improved, leading to a 35% reduction in bounce rates.
•Lead Generation: The improvements led to a noticeable increase in form submissions and calls from potential clients looking for event planning services.
BigDay (Event Planning & Wedding Services)
Iman Gadzhi
Digital Marketing, SEO,
SEO Optimization, Organic Traffic Growth, Event Marketing
12 December 2024
Ongoing
$3,000 - $10,000
About IBG Boost
At IBG Boost, we specialize in helping businesses succeed online through innovative digital marketing solutions. Our team of experts focuses on SEO, paid ads, social media, and web development to drive measurable results. We prioritize your success by tailoring strategies to your unique needs and ensuring your brand stands out in the competitive digital landscape. With a client-first approach and a commitment to excellence, we’re here to help your business grow and thrive in the digital world. Let’s build your digital future together!
